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Kevin Francis
Design — The Kit
A luxury rug and home décor house defining New Regency Style™ for a generation of American collectors, designers, and tastemakers.
Stats current as of April 2026
An editorial point of view, born in Atlanta.
Founded by Kevin Francis O'Gara, Kevin Francis Design is a luxury home design brand built around an original trademarked aesthetic philosophy: New Regency Style™. The work blends traditional silhouettes with modern punctuations — fresh yet collected, and always with a hint of whimsy.
The house is known for its signature Labyrinth carved maze rugs, the Bauhaus-inspired Color Study flatweaves, and a growing roster of original collections produced in New Zealand wool, bamboo silk, and performance nylon. Our multi-channel audience bridges a strong following of trade professionals and high-end residential customers across the country.
"A bright, fresh take on classic style — old and new, mixed in true Southern fashion."
— Homeworthy
From the World of Kevin Francis Design
- Marigold FurnitureHandmade floral chintz upholstery
- Striped Sofa Co.Luxury striped performance upholstery
- The Alto HomeDesigner standing desks & office décor
- Bond Street (coming soon)Premium neutral rugs
From design blogger to luxury house.
Kevin began publishing the design blog Thou Swell at age 16 and grew it into one of the South's most-read interior design publications, collaborating with more than 50 national home brands before its successful sale to a media company. That editorial foundation now shapes every collection, photoshoot, and brand partnership at Kevin Francis Design.
2013
Thou Swell Founded
Kevin launches the design blog at age 16
2017
Labyrinth Collection
Inaugural rug line debuts as a Cornell sophomore
2018
House Beautiful ORC
Youngest designer in the One Room Challenge
2021
Thou Swell Sale
Blog acquired; brand consolidated under KFD
2026
Luxe NEXT List
Honored among 120 leading U.S. designers
The combined reach of the house.
Across Instagram, Pinterest, the website, and the email list, Kevin Francis Design reaches a national audience of design-obsessed homeowners, working interior designers, and luxury consumers actively shopping for the home.
76.7K
Social Followers
517K
Quarterly Pinterest Impressions
19K
Quarterly Site Visitors
3,800+
Email Subscribers
Platform performance.
A breakdown of reach, engagement, and audience by channel — measured over the most recent 90 days.
Followers40,200
Views (90 Days)79,956
Top Post Reach24,000
Reach From Non-Followers43%
Followers36,500
Impressions (90 Days)517,250
Total Audience331,970
Engagements (90 Days)16,860
kevinfrancisdesign.com
The Shop & The Francis FilesActive Users (90 Days)19,000
New Users (90 Days)18,000
Top Organic Page Views123,000
Primary AudienceU.S.
Newsletter
The Francis Files DispatchEmail Subscribers3,788
SMS Subscribers261
Total Contacts9,598
CadenceBi-Weekly
The Editorial Platform
The Francis Files
An editorial home and design publication built on nearly a decade of design writing, the Francis Files is Kevin's longest-running platform — a direct continuation of the editorial work that began with Thou Swell in 2013.
For brand partners, the Francis Files offers something Instagram cannot: long-form, SEO-indexed editorial features that live on a domain with established authority, evergreen visibility in Google Search, and integration with the broader Kevin Francis Design ecosystem of email, social, and shop.
Past editorial partners on the blog and its predecessor include Apartment Therapy, Ballard Designs, Behr Paint, The Home Depot, Hudson Valley Lighting, Frontgate, and Samsung — among more than fifty national brand collaborations.
10+
Years of Design Editorial
50+
National Brand Collaborations
Magazine-worthy visuals, in-house.
Every campaign, photoshoot, and editorial feature is produced in-house — combining traditional photography with a proprietary AI-assisted production workflow that allows brand partners to be styled into the New Regency Style world with the look and feel of an Architectural Digest spread.
A New Production Capability
AI-Powered Brand Campaigns.
Kevin Francis Design produces editorial-grade campaign imagery using a proprietary AI-assisted workflow — allowing partner products to be styled into bespoke, magazine-quality interiors at a fraction of the cost and timeline of traditional production.
Every render is built on the same New Regency Style aesthetic foundation: editorial composition, classical architecture, layered antiques and contemporary pieces, and the unmistakable warmth of a published interior. Brand partners can be placed into custom rooms designed around their product, season, and target customer.
View the AI Campaign Portfolio →Who's reading, pinning, and buying.
A composite portrait drawn from Instagram, Pinterest, and Google Analytics audience data. The Kevin Francis Design audience skews female, established, design-literate, and concentrated in major American metros with high homeownership rates.
Age Distribution
Source — Instagram InsightsGender & Affinity
Audience Affinities
The audience over-indexes 3× against the average Pinterest user for finance and real estate interest — a strong signal of disposable income and active homeownership.
Where the audience lives.
The audience is concentrated in the country's wealthiest design metros — the New York–Atlanta–LA triangle that defines luxury residential design in America today.
No. 01
New York
No. 02
Los Angeles
No. 03
Dallas–Ft. Worth
No. 04
Atlanta
No. 05
Chicago
No. 06
Washington, DC
No. 07
Boston
No. 08
San Francisco
No. 09
Houston
No. 10
Philadelphia
Selected collaborations.
A decade of editorial partnerships with leading home, paint, lighting, and lifestyle brands. Featured campaigns below; full partner roster follows.
A Selection of Other Brand Partners
Behr Paint
Castlery
Clare Paint
The Company Store
DecoratorsBest
Ernesta
High Point Market
The Home Depot
Peacock Alley
Pepper Home
Queer Eye Furniture
Revival Rugs
Samsung
Sinkology
St. Germain
Sunbrella
Tempaper
Thomasville
Truist
Universal Furniture
As featured in.
Award · 2026
Luxe NEXT List Honoree
Named to the Class of 2026 — Luxe Magazine's annual recognition of the 120 most promising design professionals in the country, selected for showstopping spaces, innovative approaches, and inspiring work.
Let's work together.
For brand partnerships, collaborations, AI campaign commissions, and editorial opportunities, please reach out directly.
hello@kevinfrancisdesign.com
Kevin Francis Design · Atlanta, GA · New Regency Style™ · Stats Refreshed Quarterly
