A fence is the largest single object most people will ever buy for the outside of their house. It is bigger than the car, usually more expensive than the sofa, and it is visible from every window on that side of the property, every day, for twenty years. People choose it off a page of thumbnails in about four minutes.
What makes it worse is the word privacy, which sends everyone straight to the same conclusion: taller and more solid. Follow that logic all the way and you have built yourself a box. You will have your privacy and you will also have the distinct sensation of standing in a shipping container with plants in it.

The fence you notice is a failure. The fence that makes the planting in front of it look better has done its job.
Do the sightline test before you decide anything
Here is the single most useful thing in this article and it costs nothing. Go outside and sit down in the exact spot where you actually sit. Not the middle of the lawn. The chair on the terrace, the end of the sofa on the porch, the head of the table where you eat in July. Sit at seated eye height and look around slowly.
You will find that you do not need privacy along the whole boundary. You need it in two or three specific stretches, aimed at two or three specific windows or angles. Everywhere else you are screening a view of nothing from a place nobody stands.
That changes the design completely. Instead of six feet of solid material running the entire perimeter, you get a fence that does real work where it is needed and steps down or opens up where it is not. A fence with variation in it looks considered. A uniform ribbon at maximum height looks like containment, and it also eats every bit of light and air the garden had.
The three styles worth your time
Board on board
Overlapping vertical boards, offset so there is no gap in the sightline but air still moves through. This is the workhorse and the one I recommend most often. It gives complete visual screening without the dead flatness of a solid panel, the shadow lines give the surface some depth, and it looks the same from both sides. That last point is not a small courtesy. Your neighbor is looking at your fence more hours of the day than you are, and a fence with a good side and a bad side starts a conversation nobody wants.
Horizontal slat
Cleaner and more contemporary, and it does something useful in a small garden by pulling the eye sideways and making the space read wider, the same trick as a horizontally striped rug. Tight spacing gives you real privacy with less visual weight than solid panels.
The honest caveat: horizontal boards sag. A long unsupported run will develop a smile in the middle within a few years, and nothing makes a modern fence look cheaper faster. It needs proper mid-span support and it needs an installer who plans for it rather than discovering it. Ask about that specifically before you sign anything.
Solid panel with a lattice top
The compromise, and a good one. Full privacy up to eye level, then lattice above for height, light and air. It suits a traditional house better than horizontal slats do, and in a narrow or shaded garden the open top matters more than people expect, because a solid six-foot wall on the shaded side turns the strip beside it into a place where nothing grows and everything stays damp.
Now the part almost nobody thinks about, which is the color
This is where I get to be useful in a way a fence catalog will not be.
The default is to stain new cedar in something that preserves its fresh orange-brown, and that is nearly always the wrong call. That tone is the most advancing color you could possibly put on a boundary. It jumps forward, it fights every green in the garden, and it makes the space feel smaller because your eye stops at the edge instead of traveling past it. It is also, to my eye, exactly the muddy orange-brown palette that makes the 1970s so hard for me to look at.
Dark fences disappear. Charcoal, near-black, a deep green with a gray undertone. Against a dark boundary, foliage reads forward with real depth and the garden looks twice as deep as it is. Photographers have known this forever. It is the same reason a dark mat makes a print look better than a white one.
The other honest option is to let cedar go. Untreated, it weathers to a soft silver-gray in a few seasons, which is a beautiful neutral and takes zero maintenance, as long as you accept that it will be blotchy on the way there. What I would avoid is the middle position, where you stain every two years to hold an artificial orange that was never the point.
Undertones are the hardest thing in design to get right, and they do not stop at the back door. Match the fence's undertone to your house's trim and to the greens in your planting, not to a chip in a hardware store under fluorescent light.
Layer it, do not just build it taller
A fence alone always looks like a fence. A fence with an evergreen layer in front of it looks like the edge of a garden.
Portuguese laurel, yew, a run of ferns at the base, anything that holds structure through winter. Planting closes the diagonal sightlines a flat fence misses, which is usually where the actual privacy problem lives, and it softens the line where the fence meets the ground, which is the part that always looks raw. Depth reads as privacy far more convincingly than height does. This is the argument I make at greater length in integrating your fence with the garden design, and it is the difference between a boundary and an enclosure.
The details that decide whether it lasts
Cedar is still the sensible default. It resists rot and insects without treatment and it silvers gracefully. Composite costs more at the start and gives you back every weekend you would have spent staining, and modern composite has stopped looking like plastic pretending to be wood. Vinyl is genuinely durable and genuinely maintenance-free, and I will only say that it reads suburban in a way that fights most older architecture. Pick your trade knowingly. There is a fuller version of this comparison in choosing durable, low-maintenance materials for a backyard.
Whatever material you land on, the lifespan is decided below the ground and at the hardware, not at the boards. Post depth, footings that suit your soil, and fasteners rated for moisture are what separate a fence that lasts three years from one that lasts twenty. The boards are the part you see. The posts are the part that fails.
Two more details worth asking for. On a slope, step the panels down with the grade instead of racking them, which keeps the top line clean and stops the gaps opening under the bottom rail where the ground drops away. And in a tight garden, slim steel posts instead of chunky timber ones give you back three or four inches at every post, which across a long run is a genuinely useful amount of ground.
None of that is DIY territory, and the reasons are boring and expensive: property lines that turn out not to be where everyone assumed, utilities that are not where the plan says, and soil that decides your footing depth for you. Contour Fence handles locates and boundaries as part of the job, and on any run longer than a few panels, working with a crew that specializes in fence installation is cheaper than doing it twice.
Treat it as the back wall of a room
That is really the whole idea. A fence is not a boundary marker, it is the back wall of an outdoor room, and back walls have jobs. They set the color temperature of everything in front of them. They give furniture something to sit against. They decide whether the space feels enclosing or confining, which are two very different sensations produced by nearly identical dimensions.
Design it the way you would design the wall behind your sofa and you will get it right, which is the same argument I make about every surface out there in taking your interior style outside. Get the fence right and you will stop seeing it, which is the highest compliment a boundary can earn.